PROBLEM

How to make relevant to consumers hair care products,
knowing that the transformation they promise is not immediate?

What if visible results were achieved in little time? Invigo!
 

CREATIVE SOLUTION

Invigo unbalanced hourglass tells the story of the product:
little time invested -> big visible results thanks to the mix of vitamins,
nature and science in each product.
Made for urban women with hectic lives, the smoothie-like pack supports
the benefit of invigorating moments while making the experience playful and desirable.
 

RESULTS
Invigo is delivering amazing results in Wella, knowing that the brand is known
for colors more than care.