Full line up restage for Wella Care Invigo.
Brand story, visual universe, packaging.
This project was realized for Landor Paris in 2017
How to make relevant to consumers hair care products, knowing that the transformation they promise is not immediate?
What if visible results were achieved in little time? Invigo!
Invigo unbalanced hourglass tells the story of the product: little time invested -> big visible results thanks to the mix of vitamins, nature and science in each product. Made for urban women with hectic lives, the smoothie-like pack supports the benefit of invigorating moments while making the experience playful and desirable.
RESULTS Invigo is delivering amazing results in Wella, knowing that the brand is known for colors more than care.