Koleston Perfect

Packaging restage

Packaging restage for Wella Professional Koleston perfect hair color range:
the best selling product of the brand.

This project was realized for Landor Paris in 2017

PROBLEM

Restaging the color range that represents 70% of the brand revenue, disrupting the category with a brand new technology.

CREATIVE SOLUTION

Transform the feather of the previous design into a 3D wing that can project the brand into the next generation of color result.
For absolute color lovers.

RESULTS
The design is loved as in absolute continuity with the brand the hair dressers have always used.